FASHION, THE LATEST TOOL OF DISCRIMINATION IN INDIA
After globalization, many western brands opened their outlets in India . It was followed by the large scale advertising of these products. Advancements in technology and new satellite links enabled the transmission of Western Television Channels, in India . People were exposed to a whole new world. This was followed by the BPO Boom. The unemployment rate of the educated people, living in the metros, came down drastically. The disposable income of people went up and the new range of lifestyle products and brands were hard to resist. The fashion obsession in the West was transferred to India . Every individual is expected to look his/her best today. Packaging is as important as the product, but in case of women, it seems more important. India is a multi-cultural and multi-racial society and people of different regions and across the social classes, have different beliefs. So those who haven’t been able to adapt to the changing lifestyles, are looked down upon. Advertisements play a...